Semalt: Mafi yawan kayan aikin SEO don Kasuwanci


Gasar a cikin kasuwannin e-commerce yana ƙaruwa, kuma har ma kamfanoni mafi ƙarfi yakamata, daga lokaci zuwa lokaci, sa ido kan shahararsu a yanar gizo.

Saboda haka, akwai zaɓuɓɓuka da yawa don ƙwararrun da ke gudanar da yanar gizo don manyan kamfanoni, da kuma ga masu rubutun ra'ayin yanar gizo waɗanda ke fara jawo sabbin masu karatu.

Ko dai kun rigaya ƙwararre ne ko ma farawa, masu fafatawar ku ba za su jira ba. Don haka, kasance farkon wanda zai inganta matsayinku akan Intanet: SEO yana da mahimmanci a gare ku!

Tabbas, SEO tsari ne mai rikitarwa wanda ke buƙatar amfani da ƙarin kayan aikin. A cikin 'yan shekarun da suka gabata, Semalt ya sanya kayan aikin bincike mafi kyau don haɓaka dabarun SEO masu dacewa don kamfanoninku. Nan gaba ya kusa. Sabili da haka, tabbatar cewa gidan yanar gizonku yana da matsayi na jagora a ciki a yau.

Gano a nan kayan aikin binciken Semalt da suka fi dacewa da dabarun da za su taimake ka haɓaka gidan yanar gizon ka a cikin manyan injunan bincike: SERP - CONTENT - GOOGLE WEBMASTERS - PAGE SPEED

SERP (Shafin Sakamakon Injin Bincike)

Yankin SERP ya hada da kayan aikin don fahimtar binciken gidan yanar gizo. Gano kalmomin shiga shafin yanar gizonku, nemo shafukan zirga-zirgar motocinku, da kuma tantance matsayin su a sakamakon binciken binciken kwayoyin. Binciken ma'aunin masu fafatawar ku don gina ingantaccen dabarun ingantawa.

Kalmomi a cikin TOP

Wannan rahoto yana nuna duk kalmomin da shafin yanar gizonku ke gudana a cikin sakamakon bincike na binciken kwayoyin Google, shafukan da aka tsara, da kuma matsayinsu na SERP don mahimmin keyword.

Haɗe ƙananan yanki: zaku iya bincika babban yankinku da ƙananan yanki ko cire su don samun bayanai don yankin yanki kawai.

Injin Bincike: Waɗannan injunan bincike ne waɗanda suka riga sun riga sun zaɓi gidan yanar gizonku akalla maɓallin ɗaya. Jerin ana jerawa cikin saukowa kan adadin yawan kalmomin shiga.
Sakamakon yana nuna muku:
  • Yawan kalmomin shiga a cikin TOP: A wannan sashin, zaku sami ginshiƙi wanda ke nuna adadin keywords a cikin TOP na tsawon lokaci. Yana taimaka muku don bincika canje-canje a cikin adadin maɓallin mahimman kalmomin da gidan yanar gizon suka kasance a Google TOP 1-100 sakamakon binciken kwayoyin.
  • Raba kalmomin shiga ta hanyar TOP: A nan, zaku iya samun adadin kalmomin da rukunin yanar gizon suka samar a cikin Google TOP -1-100 sakamakon binciken kwayoyin, sabanin kwanan baya.
  • Ranking ta keywords: anan akwai tebur wanda ke nuna shahararrun kalmomin shiga shafin yanar gizon martaba akan sakamakon binciken bincike na dabi'un Google. Kuna iya nemo matsayinsu na SERP don kwanakin da aka zaɓa da kuma yadda suka canza, sabanin lokacin da ya gabata.

    Kuna da yiwuwar tace bayanan a cikin tebur ta ƙayyadaddun abubuwa:

    • Kalma mai mahimmanci ko ɓangaren sa
    • URL ko sashinta
    • TOP 1-100
    • Canjin wuri
Misali, zaku iya tace duk shafukan da suka dace da mahimmin kalma mai dauke da kalmar '' buy '' kuma kuna da matsayi na TOP-1 a sakamakon binciken kwayoyin.  
Wannan tebur kuma yana nuna muku:
  • Kalmomin kalmomin da shafin yanar gizon ke nema a sakamakon binciken binciken kwayoyin halitta na Google
  • URL na shafukan da aka jera a cikin rukunin gidan yanar gizonku da matsayinsu na SERP don mahimmin keyword.
  • Matsayin shafin yanar gizo a cikin Google TOP don maɓallin keyword akan ranar da aka ƙayyade.
  • Matsakaicin adadin binciken kowane wata don maɓallin key in manufa a cikin injunan bincike na Google.

Shafuka mafi kyau

A wannan sashin, zaku sami shafukan da ke motsa mafi girman rayayyun kwayoyin halitta zuwa gidan yanar gizonku. Kula da hankali sosai a kansu: gyara kurakuransu akan shafi na SEO, ƙara abubuwa na musamman, da haɓaka waɗannan shafukan don samun ƙarin zirga-zirgar kwayoyin halitta daga binciken Google. A ciki wannan, sakamakon zai nuna maka:

Mafi kyawun shafuka akan lokaci: zaku sami ginshiƙi wanda ke nuna canje-canje a cikin adadin shafukan yanar gizon Google TOP don duk tsarin rayuwar aikin. Sannan Ta hanyar sauya sikelin, zaku iya duba bayanan na mako daya ko wata daya.

Bambanci: a nan, zaku iya samun adadin shafukan yanar gizo a cikin Google TOP 1-100 sakamakon binciken kwayoyin, sabanin kwanan baya.

Atsa'idodin mahimman kalmomin shafukan da aka zaɓa: a nan, ginshiƙi yana nuna canje-canje a cikin adadin kalmomin maɓallin da aka zaɓa waɗanda aka zaɓa a cikin Google TOP ga duk tsarin rayuwar aikin.

Masu gasa

A wannan sashin, zaku sami dukkanin rukunin yanar gizo waɗanda ke cikin Google TOP 1-100 don kalmomin da suka yi kama da waɗanda shafin yanar gizonku yake. Nemo matsayin matsayin gidan yanar gizonku a tsakanin abokan hamayyar ku ta hanyar adadin dukkanin kalmomin shiga a TOP-100

TARIHI

Koyi idan Google yana bi da shafin yanar gizonku kamar asalin mabambanta ko a'a. Anan za ku iya bincika ainihin adadin abubuwan da suka keɓance na abubuwanku, gano menene ɓangaren rubutun da aka keɓance, kuma bincika tushen asalin.

Duba shafin musamman

Gano ko Google suna bibiyar shafin yanar gizonku kamar na musamman ko a'a. Ko da kun tabbata cewa abubuwan ku na musamman ne, watakila wani ya kwafa. Kuma idan wasu shafin yanar gizon tare da abun cikin ku aka bayyana da sauri fiye da naku, Google za ta ɗauke shi a matsayin asalin tushen abun ciki, amma shafin yanar gizon ku na alama. Ka tuna cewa babban adadin shafin yanar gizon da aka kwafa na iya haifar da hukuncin Google.

Babban mahimmancin rajistar Shafin

Babban manufar sabis na musamman na musamman shine gano abubuwan da masu gasa suka sata, wanda marubutan zasu iya zuwa, kuma shafin yanar gizon ku zai zama mai kwafin rubutu kuma baya daukar babban matsayi.

Tabbatarwa tana faruwa a cikin ƙananan matakai uku. Da farko, kuna nuna adireshin rukunin yanar gizon, a cikin sashin URL ɗin, to, kuna nuna ko kuna son yin aikin tantancewar ku a duniya (google.com (Duk) - Kasa-da-kasa) ko kuma kawai a cikin gidan yanar gizo na Faransanci (google.fr (Faransanci)) - Faransa), kuma yanzu kun ƙaddamar da tabbaci ta hanyar latsa maɓallin CIGABA na kore. Za mu bincika shi kuma mu nuna dukkan sassan.

Sannan, zaku iya duba kowane sashe a cikin dannawa ɗaya!

81-100% musamman

Injin binciken da wataƙila ya ɗauki wannan shafin na musamman. Matsayin gidan yanar gizon na iya girma ba tare da matsala ba a kan SERP.

51-80% musamman

Injin binciken da wataƙila ya ɗauki abubuwan da ke wannan shafin a sake rubutawa. Matsayin gidan yanar gizon na iya girma ko, aƙalla, ba zai lalace ba. Don inganta shafin yanar gizonku, ƙirƙiri ƙarin keɓaɓɓen amfani da amfani.

0-50% rarrabe

Injin binciken da wataƙila ya ɗauki abin da ke wannan shafin ya zama shirki ne. Matsakaicin matsayin ba zai yiwu ba. Ya kamata ku maye gurbin abun cikinku na yanzu tare da na musamman.

Bayan duk bangarorin, zaka kuma iya gani a sakamakonku manyan sassan biyu, waɗanda sune:

Abun ciki: Anan, zaka iya samun duk bayanan rubutu da Googlebot yake gani akan shafin yanar gizon da aka bashi. Kwafaffiyar sassan abubuwan da aka tsara.

Tushen tushen abun ciki: Anan, rukunin yanar gizon da Google ke bi dasu kamar tushen asalin abubuwan da aka bayar an jera su a cikin wannan tebur. Bayan haka, zaku iya bincika ɓangaren abubuwan da ake samu akan kowane ɗayan rukunin yanar gizon.

Lura cewa zaku iya haɗuwa da ƙungiyar Semalt don kowane tambayoyi game da mafita don bambancin gidan yanar gizonku.

Yanar gizo gizo

Sarrafa gidajen yanar gizon da yawa ta amfani da keɓaɓɓen mai amfani. Submitaddamar da yankinku ko URLs na musamman zuwa Google kuma bi sawuran su cikin sauƙi. Tabbatar ƙirƙirar asusun Google don samun damar shiga sashen Google Webmasters.

Babbar Jagora

Gidan yanar gizon Google sabis ne da ke nuna yadda gidan yanar gizonku ya bayyana a sakamakon binciken Google kuma yana taimaka muku gano lamuran. A wannan rukunin gidan yanar gizon, zaku iya gabatar da shafukan yanar gizonku da rukunin yanar gizonku gaba ɗaya kuma ku nemi Google ta yin rajistarsu.

Dukiya ta ƙunshi: Taka sakamakon binciken da URL ko sashi. Kuna iya nemo URLs waɗanda ke ɗauke da ko ba su da takamaiman kalma daidai da daidai URL ɗin daidai.

Aiki

Wadannan ma'aunin suna nuna yadda tasirin gidan yanar gizon ku yake tasiri. Kuna iya duba su don takamaiman rana / lokacin aiki da gwada bayanan. Wannan sabis ɗin yana taimaka gano ƙarfin gidan yanar gizonku da kurakuran da suka hana shi kasancewa cikin TOP 1

Sitemaps

A cikin wannan toshe, zaku iya gabatar da tsarin rukunin yanar gizonku zuwa Google don ganin wane shafin yanar gizon aka tsara kuma waɗanne ne suke da wasu kurakurai. Zaɓi yanki don duba jerin rukunin yanar gizon.

PAGE FADA

Duba idan nauyin shafin gidan yanar gizon ku ya cika bukatun Google. Anan za a samar muku da bayani game da kurakuran da ake da su wanda ya kamata a gyara su har da nasihu kan yadda za a inganta ayyukan shafin ku.

Me yasa saurin yanar gizo ke da mahimmanci?

Saurin da shafin yanar gizo yake ɗaukar nauyi. Lokaci mai tsayi da yawa yana mummunan tasiri game da matsayi a cikin sakamakon. Yandex da Google sun fi son albarkatu masu sauri.

Mafi kyawun lokacin saukarwa shine 2-3 seconds. Mafi dacewa - lokacin amsawar mai amfani shine sakan 0.5.

A yau, yawancin masu sauraron kan layi suna amfani da na'urorin hannu don ziyartar shafuka. Kuma suna da hanyoyin samun saurin magana mai sauƙi da albarkatu na ciki fiye da kwamfutocin kansu.

Kowa ya san cewa jinkirin wurin ba shi da kyau. Idan rushewar yanar gizon lokaci-lokaci, baƙi suna da babbar matsala don warware ayyukan su, kuma a saman hakan, abin haushi ne kawai.

Amma koda halin da ake ciki tare da hanyar yanar gizon yana da ɗan al'ada, ƙaramin jinkiri wajen nuna shafin yana haifar da asarar masu sauraro da raguwa a cikin juyawa.

Kwararrun kantunan kan layi sun gano cewa lokacin da saukarwar saukar sauri ya sauka ta 100 ms, tallace-tallacersu nan take ya ragu da 1%.

Sabili da haka, matsalar saurin saurin shafin yana buƙatar magance shi nan da nan a wurare da yawa.

Kuma ga kyakkyawan dalili, Semalt ya haɓaka wannan kayan aikin binciken saurin shafin don bincika duk sigogi masu yiwuwa game da saurin rukunin yanar gizo da takamaiman shafuka: Gano yadda yake aiki.

Mai nazarin saurin shafin

Ana amfani da ma'aunin saurin shafin don sanin ko lokacin amfani da shafin yanar gizonku ya cika bukatun injunan binciken Google. Hakanan yana gano kurakurai don daidaitawa kuma ya zo da haɓakawa da za'a iya inganta don inganta lokacin saukakken shafin yanar gizonku.

Bayan nazarin, kuna samun rahoto ba kawai don nau'in kwamfutar ba, har ma don nau'in wayar hannu.
Ga kowane sakamako, zaku ga:

Lokacin ɗaukar shafin: yawan lokacin da shafin zai yi don zama cikakkiyar hulɗa.

Binciken da aka yi Nasara: Adadin binciken da shafin yanar gizonku ya gudana cikin nasara.

Kurakurai don gyara: Gyara waɗannan kurakuran zai taimaka wa shafin yanar gizonku da sauri

Tare da Semalt, Hakanan zaka iya neman shawara kyauta kuma gano yadda za a inganta gidan yanar gizonku:


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